Senior Social Media Strategist

Job Title: Senior Social Media Strategist

Department: Marketing

Reports To: VP. Marketing

Location: Glendale, CA – NOT REMOTE

Position Summary:

The Senior Social Media Strategist will be responsible for developing, implementing, and managing TACORI's social media strategy across all relevant platforms to enhance brand awareness, drive engagement with our target luxury audience, cultivate brand loyalty, and contribute to overall business objectives. 

Responsibilities:

• Strategic Planning & Execution: 
  • Develop and execute a comprehensive, data-driven social media strategy that aligns with the overall marketing and business goals of TACORI, considering the platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn, and potentially emerging platforms.
  • Define target audiences, identify key social media platforms relevant to the luxury market and establish clear, measurable objectives and KPIs for each.
  • Create and manage detailed social media calendars, outlining content themes, campaign timelines, and resource allocation across all targeted platforms.
  • Oversee the execution of social media strategies across all relevant platforms, ensuring brand consistency and adherence to brand guidelines.
  • Manage the social media budget, ensuring efficient allocation of resources for content creation optimized for specific platforms, advertising on Facebook, Instagram, TikTok, etc., influencer partnerships relevant to different channels, and other relevant activities.
  • Work closely with the marketing, e-commerce, sales, copywriting, events and public relations teams to ensure seamless integration of social media efforts across all digital touchpoints.
• Content Strategy & Oversight: 
  • Lead the development of high-quality, visually stunning, and engaging content (including photography, videography, graphics, and written copy) optimized for specific platforms like Instagram Stories, Reels, Facebook posts, engaging TikTok formats, Pinterest boards, LinkedIn articles ensuring it resonates with a luxury audience and effectively communicates the brand's story and values.
  • Work with leading the content team (content creator & social media manager) in establish content themes that support brand messaging, product launches, and key marketing initiatives across all channels.
  • Ensure content is optimized for each platform and adheres to best practices for engagement and reach on Instagram, Facebook, TikTok, Pinterest, LinkedIn, etc.
• Performance Measurement & Analysis: 
  • Establish robust tracking mechanisms and utilize social media analytics tools to monitor campaign performance, audience engagement, website traffic, and other relevant metrics specific to each platform.
  • Analyze data from all platforms to identify trends, insights, and opportunities for optimization, providing regular reports and strategic recommendations to the VP of Marketing.
  • Conduct competitive analysis to understand industry benchmarks and identify best practices within the luxury social media landscape across various platforms.
• Influencer Marketing & Partnerships: 
  • Identify, vet, and cultivate relationships with key luxury influencers, relevant media outlets, brand ambassadors, and strategic partners across platforms like Instagram, TikTok, YouTube, and relevant blogs.
  • Develop and manage integrated influencer and media partnership campaigns, ensuring alignment with brand values, target audience on specific platforms, and measurable outcomes.
  • Serve as the primary point of contact for influencers and media partners, fostering strong, collaborative relationships across all collaborations.
  • Collaborate with influencers and media outlets on the creation of high-quality, engaging content optimized for their respective platforms.
  • Monitor and analyze the performance of influencer and media partnerships across all channels, providing insights on their effectiveness and ROI.
  • Manage the negotiation and contracting process with influencers and media partners, ensuring mutually beneficial agreements for collaborations on different platforms.
  • Explore opportunities for collaboration with media outlets and influencers at industry events, product launches, and other key brand moments, potentially leveraging live features on platforms like Instagram and Facebook.
• Community Management & Engagement: 
  • Develop and implement strategies for fostering a sophisticated and engaged online community across all relevant social media platforms.
  • Oversee the timely and professional response to comments, inquiries, and direct messages on platforms like Instagram, Facebook, TikTok, ensuring a positive brand experience.
  • Identify and engage with key opinion leaders and brand advocates within the luxury space across various channels.

• Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field
• Minimum of 8-10 years of progressive experience in social media marketing, with a significant focus on luxury brands or high-end consumer goods across a variety of platforms.
• Proven track record of developing and executing successful social media strategies that have driven measurable results across multiple platforms.
• Deep understanding of the luxury market, including consumer behavior, digital trends, and key social media platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn
• Exceptional analytical skills and proficiency in using social media analytics tools to track performance on specific platforms and derive actionable insights for each.
• Strong understanding of SEO principles and how they integrate with social media strategies across different channels.
• Excellent written and verbal communication skills, with the ability to craft sophisticated and brand-aligned messaging suitable for various platform formats.
• Experience in managing social media budgets and demonstrating ROI across different platform investments.
• Proven ability to build and maintain relationships with influencers and partners relevant to various platforms.
• A genuine passion for fine jewelry and an appreciation for the luxury brand experience, with an understanding of how it translates across different social media platforms.
• Experience with visual content creation tools (e.g., Adobe Creative Suite) optimized for various platform specifications.
• Experience with social listening tools and sentiment analysis across multiple platforms.
• Understanding of the nuances of engaging different demographics on platforms like TikTok vs. LinkedIn.