Social Media Strategist

The social strategist will assist the Assistant Director of Social Media Strategy with (1) enhancing University communications to elevate the BGSU brand through telling our story through an aggressive and strategic social media approach (2) linking University communications with key constituencies through social media initiatives.  The social media strategist is responsible for creating social media strategies and content. The position will also assist in managing a student social media team. The position will support additional communications through supporting content generation.

• Responsible for assisting with the development of social media campaigns, engaging with key stakeholders on social media, and creating social media content and, including written posts and art, for BGSU’s social media accounts as needed (Meta, X, Snapchat, LinkedIn, TikTok, YouTube, etc.) to reach key stakeholders on each platform.
• Research, write, proofread and edit content to create engaging text, image and video for BGSU’s primary social media channels.
• Assist with managing a student social media team, including reviewing and editing posts for consistency and accuracy.
• Track and report analytics; identify trends and pitch strategies and campaigns to elevate BGSU strategic initiatives;
• Meet with and assist campus partners to develop strategies for social media accounts. 
• Manage social media comments, messages, etc. and any other social media community engagement.

The following Degree is required: 

• Bachelor’s degree in journalism, public relations, marketing, communication, graphic design, visual communication technology, or related field 

The following Experience is required:

• 6 months of professional social media strategy and content-creation experience, which can include work as a graduate student.

• Final candidates will be asked to provide a portfolio of writing samples with a social media exercise on the day of the interview.

The following Experience is preferred:

• Prefer experience in higher education communications and social media. 

The following Licensure, Certifications, or Registration is required:

• Must have and maintain a valid driver’s license and comply with the University’s vehicle use policy.

Knowledge, Skills, Abilities

• Prefer experience in higher education communications and social media
• Excellent oral and written communication skills
• Ability to collaborate as part of a team 
• Ability to work with various constituency groups
• Excellent social media skills

Bowling Green State University is an Equal Opportunity Educator and Employer. We are committed to ensuring an equal employment opportunity for all applicants and encourage applications from all regardless of sex, race, veteran-status, disability, age, gender identity, genetic information, religion, or sexual orientation. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu.